Job Description
DESCRIPTION
The Alexa Enterprise Products (AEP) organization collaborates with external third party partners to develop Alexa solutions to delight end customers. Within this org, the Alexa Built-in (ABI) team works to integrate Alexa as a feature into major OEM brand devices, expanding the Alexa footprint globally. A critical component of this integration is to establish a working relationship with priority partners to evolve and expand offerings as well as collaborate on how to drive awareness and engagement of the Alexa feature among customers.
In this role, the ABI Sr. Product Marketing Manager (Sr. PMM) will lead the all-up marketing strategy and execution of co-marketing initiatives for select priority partners. They will own and foster the direct marketing relationship with select partners and dive deep to establish and execute agreed upon plans. They will leverage existing Amazon-owned channels to communicate to end users educating them on the benefits/value of incorporating Alexa into their daily habits. The Sr. PMM owns all customer-facing messaging and collaborates and influences internal stakeholders including finance, product, BD, BI and UX/Design to ensure customer awareness, education and on-boarding are foundational in future product and partner roadmaps. This role requires a seasoned marketer with a proven ability to foster strong partner relationships. They will need to understand customers’ needs through the journey and develop new ideas and marketing plans to support and drive key business objectives.
Key job responsibilities
• Develop the annual marketing strategy for priority partners. Strategy will define annual marketing goals with associated thematic go-gets and tactical executions to drive business impact.
• Leverage Amazon owned and operated marketing channels, creating messaging and targeting to reach the right customer at the right time to drive priority KPIs.
• Directly foster the relationship with external partner marketing teams working to define and execute co-marketing plans.
• Own the analysis, reporting and next steps for select partner and category reporting to leadership.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Job Tags
Full time,